The use of Plaster of Paris (POP) and other interior materials in India has been the same for years. POP is widely used for false ceilings, decorative moldings, and crack repairs, and is popular among builders, architects, and interior designers for its cost-effectiveness, ease of use, quick-drying properties, and superior smooth finish.
In this list, we highlight the top 10 brands that stood out due to their quality, innovation, and customer trust:
Top 10 Trusted POP Brands in India for 2025
1. Gyproc
On top of this list is Gyproc which is a flagship brand for the Saint-Gobain group and is considered a dominant force in the Indian market of POP products. The brand is known for its innovative products which include plasterboards, jointing compounds, and ceiling systems. Moreover, the brand is also known for its superior quality materials making it a preferred choice for homeowners and professionals.
Gyproc has earned a distinguished reputation because of its constant focus on innovation alongside raising industry standards. This has helped set benchmarks for interior construction practices and influenced modern design trends in India.
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2. UltraTech POP
Having a reputation for elegance and prestige, the Aditya Birla Group’s UltraTech POP is a large player in India’s POP industry. UltraTech POP never fails to deliver quality time and time again and also offers such a wide range of products that it effortlessly meets the needs of many, from casting to setting plaster.
The brand’s focus on delivering quality products together with its immense customer satisfaction focus made it a trusted choice to builders, contractors, and architects. As a result, UltraTech POP continues to play a significant role in advancing POP across the country.
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3. Birla White
Known for its dependability and legitimacy in the Indian construction sector, Birla White has made a name for itself as the division of UltraTech Cement Limited. Their devotion enables them to endure in a market rife with competition. Their high-quality products are perfect for both professional and DIY tasks.
The endless novelties Birla White introduces in the market position him as a leader. The great diversification of the brand meets the needs of both in construction and creative industries.
4. Trimurti
Having built a reputation for themselves in the past two decades, Trimurti produces premium quality POP products and gypsum-based products. Trimurti’s extensive product line ranging from casting plaster to jointing materials meets the diverse needs of the construction industry.
In addition, the popularity of Trimurti is attributable to the fact that it has been able to maintain standards while remaining relatively low priced. As a result, Trimurti remains a popular brand among construction workers throughout India.
5. Shree Cement
Shree Cement is a name that barely requires an introduction due to its open notoriety in the cement industry. Interestingly, now Shree Cement has also forayed into the POP market through its Shree Jung Rodhak brand. Shree Cement has gained the confidence of builders and architects because they have now started providing a range of POP products.
Owing to these benefits, Shree Cement has earned itself the reputation of a trusted POP manufacturer in India, as they have always maintained its reputation within the setting of construction.
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6. J.K. White Cement
J.K. White Cement has been operating in India and in particular within the construction industry for decades and it is well known for producing high-quality white cement and other POP goods. Their large assortment of POP caters to many different needs in the construction and decoration industries.
Moreover, due to putting emphasis on quality and customer satisfaction, J.K. White Cement has made a name for itself among the Indian clients in the POP business.
7. Nuvoco Vistas Corp Ltd
It used to be Lafarge India, which is well-known in the building materials industry. They are the most popular choice among construction professionals due to the dependability and high-quality standard of their products.
The brand also does well in diversification with its variety of POP items suitable for basic tiling and more advanced purposes like modeling and casting.
8. Diamond POP
With all the admiration over its diverse portfolio of high-quality POP products such as setting plaster and casting plaster, Indian Diamond POP has made a name for itself. This brand is favored because its goods are very affordable and it exercises tight quality control, making it trustworthy among professionals in the construction field and DIY enthusiasts.
Because of his value-oriented approach, Diamond POP has gained respect and popularity in the Indian market.
9. Sakarni Plaster India Pvt. Ltd
Sakarni is a well-known name in the POP and plastering business with 30 years of experience, so they can be deemed quite trustworthy. With over 10,000 dealers in India, Sakarni has really made a name for itself as the Master of Plaster.
Alongside affordability, Sakarni has also focused on quality, and with the parameters set above, the brand has adapted further to modern trends within the construction and interior design fields. Against these developments, the brand has consolidated its standing as one of the best-performing brands in the market.
10. Lohia MineChem
In India, Lohia MineChem is one of the biggest manufacturers and exporters of POP. With concern for quality and dependability, the brand produces a variety of POP products from casting and setting plaster in art, architecture, and construction.
Because of its superior solutions and strong commitment to excellence, Lohia MineChem has become a prominent player within domestic and international markets.
Why Choose High-Quality POP Products?
A reputable POP brand will guarantee the following:
- Durability: Quality POP products are remarkable when it comes to resale value recoverable, hence they are long-lasting.
- Smooth Finish: Premium quality POP work gives better outcomes, hence increasing aesthetics.
- Ease of Use: Reputable brands use materials that are easy to work with during construction.
- Cost-Effectiveness: The need for repairs or rehabilitation work is greatly reduced with the use of quality casting POP.
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Conclusion
The POP market in India is flourishing with several brands advancing through innovation, quality, and customer solutions. Gyproc, UltraTech, Sakarni, and Lohia MineChem are prime examples of how to achieve growth through innovation in POP products delivering value to customers and earning their trust with high-performance products.
Whether it’s working on the project yourself, as a builder, or an architect, picking the right brand for POP can enhance the quality of smoothness and durability of the work done fairly.